Shaanxi Haisheng Fresh Fruit Juice Co.,Ltd.
Shaanxi Haisheng Fresh Fruit Juice Co., Ltd., the National Flagship Enterprise in Agriculture Industrialization, is the world’s largest fruit and
vegetable juice concentrate producer and manufacturer possessing almost 2000 staff. With Xi’an headquarters located in Xi’an High-tech Zone, Haisheng was founded in 1996 with 185 million registered capital, and then opened operating office in New York, USA. In 2005, Goldman Sachs invested in the Group, which was listed on the Main Board Hong Kong Stock Exchange at the same time. Haisheng owns eleven AJC producing plants in three major apple producing areas-Loess Plateau, Yellow River, Bohai Bay spreading in 6 main apple production provinces which are Shaanxi Qianxian, Weinan, Liaoning Dalian, Shandong Qingdao, Shandong Qixia, Shanxi Yuncheng, Anhui Dangshan, Henan Lingbao. And Haisheng successfully merged three fruit juice concentrate plants of Itochu in China (Shanxi luochuan, Shandong Laiyang, Liaoning Dalian) in 2010, and total production capacity reached 405,000MT. It has stood in the first place for many years on export in the field. The net fixed assets have reached 1.463 billion Yuan, current assets have reached 1.241 billion Yuan, and total assets of the company have reached 2.705 billion Yuan in the end of 2010.
Shaanxi Haisheng Fresh Fruit Juice Co., Ltd. is a company mainly on producing and
selling fruit juice concentrate and related products. Products, 95% of which is exported outdoor to more than 30 countries and regions, including America, Canada, Germany, France, Australia, Russia and Japan, contain apple juice concentrate, apple clear juice concentrate, pear juice concentrate, strawberry juice concentrate, carrot juice concentrate, apple juice concentrate-related products, aroma and so on. Haisheng has established and keeps a stable relationship with many major international companies, such as Coca-Cola, Pepsi, Kraft, Nestle and so on, and having absolute high market share-35% of North America market, 30% of Russia market, 11% of European market, 16% of Asia-Pacific market, on the basis of providing the best quality fruits juice to our global customers.
From the first factory was built to now, Haisheng has developed step by step, from 5,000 to 400,000T in production capacity, from 2 million dollar to 200 million in export, from single product structure to diversified structure, from Canadian and
American market to global market, from No. 5 in Shaanxi to No. 1 in the world in this field. As the global largest fruit juice concentrate producer, Haisheng will make full use of advantage and resource; improve the weakness, trying hard to double the production and sale of fruit juice concentrate in 5 years.
Haisheng also contributes to the local development in raising income, providing job, promoting advanced agricultural knowledge and
technology to the people there as well as helping the growth of planting industry. Every year, Haisheng will purchase more than 1 million T apples from local 1 million apple planter, who could benefit 1000 Yuan averagely, costing almost 1 billion Yuan in it. Besides, Haisheng actively cooperates with local government, where its branches cover, like fruit bureau, to teach and to train the planter advanced and scientific cultivation knowledge and skill. With the development of the company itself, Haisheng treats the local economic development as its responsibility as well, trying its best to contribute to the development of industry, to the economic construction of regions.
Our company focuses on human resources, especially talents attracting. Bachelor has reached 70%, and
Master is more than 30%, in total employed staffs.
On technic, apart from a professional lab for research in every production base, our company also has a national testing center gathering a lot of top talent in this field.
At the same time, our company continuously spends funds and
staff on developing new products in order to enhance the core competitiveness and to become an innovative enterprise based on technology and innovation.